Redesign Concept

Redesign Concept
for Chasi

We took a look at chasi.co and reimagined the landing page from scratch. AI revenue engine for equipment dealers, backed by YC and $3M in funding. Here is what we would change and why.

// Audit

What We Noticed

The current site returned a 522 error during our review, meaning it was completely unreachable. For a company that just raised $3M from YC, the website is the first thing investors, prospects, and partners check. A down site erodes trust before a single conversation happens.
Even when the site loads, the current design does not communicate the scale of what Chasi is building. A $1T+ market with AI-powered sales agents deserves a landing page that matches that ambition, not a template.
There is no visual storytelling around the AI agent experience. Equipment dealers need to see the product in action: conversations, quotes, fleet data. The biggest differentiator is invisible.
The founder credentials (Tesla, Boeing, Cummins) and YC backing are not leveraged as trust signals. In enterprise sales, credibility closes deals. These proof points should be impossible to miss.

// Rationale

Our Approach

Warm orange (#FF6B35) as the primary accent, paired with steel/silver highlights. Orange signals energy, urgency, and industrial warmth. It feels mechanical, bold, and operational. The steel tones reinforce the heavy equipment context without competing with the accent.
Dark charcoal background (#0D0D0F) with subtle grid patterns that evoke precision engineering. The grid overlay creates an industrial blueprint feel, positioning Chasi as infrastructure for equipment dealers.
Massive editorial typography using Space Grotesk for headlines. The geometric sans-serif feels technical and modern. Mixed weights (700 next to 300) create visual tension that keeps the eye moving. Headlines fill the viewport.
Product mockups built directly into the page: AI chat conversations, terminal-style quote generation, fleet dashboards. Instead of describing what Chasi does, the page shows it. Dealers see the product working before they book a demo.
Founder trust section with company tags (Tesla, Boeing, Cummins) and key metrics ($3M raised, YC W26). Positioned late in the page to close the deal after the product story has already landed.

Redesign Concept
for Chasi

What We Noticed

Our Approach

The Full Redesign

Like what you see?

Redesign Conceptfor Chasi

What We Noticed

Our Approach

The Full Redesign

Like what you see?

Redesign Concept
for Chasi